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Creative agency Prompt makes moves in Malaysia

Prompt, a new creative marketing agency, has launched in Malaysia with a focus on integrating content and commerce strategies to enhance market engagement.

Business

Gabb Agapito: Blending Creativity and Commerce in the Age of AI

After years of honing his skills in communication and marketing, Gabb found himself at a turning point. He had spent two decades in the marketing industry, rising through the ranks and achieving success in various marketing agencies.

Development/Web

Halina Santiago, Chief Creative Officer & Co-Founder of Prompt: "Please, can we just stop being software snobs?"

Halina – with stints as a Creative Director at Ogilvy, Grey Group and Publicis – brings design flair to Prompt, and a BA in Fine Arts. But, as you'll see from the full interview below, she embraces technology too. "I don't view AI and automation as a threat; a challenger is more likely," she said.

Marketing/Social Media

Creative marketing agency Prompt on highlighting creativity as currency through digital strategies

In an exclusive interview with MARKETECH APAC, Agapito shares his insights on what makes Prompt's offering unique across other budding agencies in Southeast Asia, as well as his outlook on the future of creative marketing in the region.