Halina Santiago, Chief Creative Officer & Co-Founder of Prompt: "Please, can we just stop being software snobs?"
Halina – with stints as a Creative Director at Ogilvy, Grey Group and Publicis – brings design flair to Prompt, and a BA in Fine Arts. But, as you'll see from the full interview below, she embraces technology too. "I don't view AI and automation as a threat; a challenger is more likely," she said.
Halina Santiago, Chief Creative Officer and Co-Founder of Prompt, offers a refreshing perspective on the intersection of creativity and technology in design. In a candid interview, she addresses the evolving role of AI tools like Midjourney, discussing their potential to complement rather than replace human creativity. Halina also dives into how design software has democratized the field, giving entrepreneurs and budding designers access to powerful tools. From navigating creative differences with clients to embracing the rise of generative AI, Halina shares insights on how technology is transforming the creative process and what it means for the future of graphic design. Want to learn more? Click to read the full story!