Influencer Marketing

Prompt implemented a targeted influencer marketing strategy aligned with Dewar’s brand goals and audience. Through these authentic partnerships, we sparked discovery with engaging, cut-through content and facilitated influencer attendance at key brand events—deepening brand storytelling, expanding reach, and creating genuine consumer connections.

Campaign Strategy, Planning and Execution

From the spark of ideation to full execution, Prompt led Dewar's campaign with a strategy grounded in brand goals, seasonal insights, and audience behavior. We crafted a budget-conscious plan that balanced creativity with impact—mapping out platforms, timelines, and content while ensuring global alignment. With hands-on execution, we oversaw production, managed influencers, rolled out media, and optimized in real-time to keep the campaign true to Dewar’s identity and deliver results across every touchpoint.

Brand Activations

To build a tangible connection between Dewar’s and its audience, Prompt designed experiential brand activations that guided consumers through a thoughtfully crafted journey, from curiosity to conversion. As users moved through the experience, they not only discovered the craftsmanship behind Dewar’s but also formed emotional and sensory connections—culminating in moments that felt personal, memorable, and worth sharing. This end-to-end activation journey deepened brand affinity while creating space for both education and enjoyment.

Digital Media Buy

Prompt handled ongoing digital media buying for Dewar’s, integrating custom content to engage target audiences effectively. We continuously monitored performance, optimizing ad spend and placements in real time to maximize reach, engagement, and conversions while ensuring efficient budget use and transparent reporting.